The company

A certain idea of luxury hotels

Founded in 1999, our company sprang from a desire to deliver genuine expertise in exclusive tableware and unique products for luxury hotels, based on creativity and the pursuit of aesthetic harmony.

Today, our understanding and experience of the luxury hotel industry is the guarantee of our expertise. An in-depth knowledge of the different points of sale of high-end establishments enables us to create unique, bespoke solutions for each of our clients, with an assurance of excellence.

Our activities

The company brings together 3 core activities


We distribute the most exclusive tableware product lines for some of the most prestigious brands including Bernardaud, Christofle, Raynaud, Guy Degrenne, Ercuis, Alain Saint Joanis, IVV, Broggi, OA 1710, Tafelstern, Schönwald, Schott, Zwiesel etc.

Backed by our know-how as a distributor, a manufacturer and a tailor-made designer, we bring turn-key tableware solutions to the big names in high-end hotels and restaurants all around the world.


In search of new concepts, we decided to design our own collections in our workshops in Clermont-Ferrand (porcelain and lava stone) and in Angers (silversmithing).

In order to offer a highly diverse product range, we have introduced into our creations other fine materials, including leather, precious woods, bronze and silver.

We have selected high quality French suppliers, thanks to a network of highly skilled artisans, who also work for the French luxury houses.

Bespoke design

We develop tailor-made collections for the biggest names in French gastronomy (Yannick Alleno, Eric Frechon, Emmanuel Renaut, Christian Le Squer, Sylvestre Wahid, Gaël Orieux, Eric Guerin…) but also buffet collections for prestigious luxury hotel brands (Peninsula, Ritz Carlton, Four Seasons, Sofitel, Groupe Lucien Barrière, Fairmont, Raffles…).

Our subsidiaries

A worldwide presence

Showroom Safran Marrakech
Showroom Safran Paris
Showroom Safran Marrakech

With bases in France (Paris, Clermont-Ferrand, Angers), Dubai and Marrakesh, our company now has a team of 50 staff. We also have Eurochef Worldwide liaison offices (California USA, Chile, Hong Kong, Malaysia, Australia, Vietnam, China and Thailand) and agents in every region of the world.

We have successfully introduced our unique and innovative vision in some of the world’s finest establishments.

Our references

More than 300 all around the world


The Mulia Resort Bali | Bali
Peninsula Beijing | China
Stay Pekin - Shangri-la Beijing | China
Atlantis The Palm Dubaï | United Arab Emirate
Burj Al Arab Dubaï | United Arab Emirate
Four Seasons Dubaï | United Arab Emirate
Jumeirah Group Dubaï | United Arab Emirate
Kempinsky Dubaï | United Arab Emirate
Ritz-Carlton Dubaï | United Arab Emirate
St Regis Dubaï | United Arab Emirate
Stay Dubaï - One & Only The Palm | United Arab Emirate
The Adress Residence Boulevard Dubaï | United Arab Emirate
Four Seasons Abu Dhabi | United Arab Emirates
Rotana Abu Dhabi | United Arab Emirates
Four Seasons | Hong Kong
Peninsula | Hong Kong
Ritz Carlton | Macau
Constance Halaveli Resort | Maldives
Cheval Blanc | Maldives
Constance Moofushi | Maldives
City of Dreams Manille | Philippines
Marsa Malaz Kempinski | Qatar
Ritz Carlton Doha | Qatar
Rotana Doha | Qatar
St Regis Doha | Qatar
W Doha | Qatar
Stay Taipei - 101 Tower | Taïwan

Africa & Indian Ocean



St Regis Bora Bora | French Polynesia